About Us

Located in Hitchin, Hertfordshire, Master Cars was founded by Robert Masters back in September 1989. This is when he bought the showrooms,which even today is still known locally as "Mason's Corner". Robert has always had a passion for selling sports, prestige and luxury 4x4 vehicles ,and this gave him a shop window in a very vibrant and affluent town centre.

Hitchin in Hertfordshire is on the border of North London and very close to Bishop Stortford and Essex, making the showroom accessible to all the surrounding areas.

The company employs a team of highly knowledgeable sales staff, all of whom have worked for the company for a long time and are trained in-house to ensure that extremely high standards are maintained, and the company continually evolves to adjust to trends and regulations.

Master Cars are a fully audited and RAC approved used car dealership. This means peace of mind for buyers as all our retail cars are prepared independently by the RAC "buysure" used car preparation program. This is run and audited by the RAC to ensure continuity of quality. It also meets industry "code" for used car preparation for the Trading Standards, so you can buy your next car with complete confidence. Quality used cars for sale in Hitchin Hertfordshire at competitive prices


​​When it comes to doing business with our team, our track record speaks for itself as Master Cars are an industry award winning car dealership. We have been trading from our showrooms in Hitchin, Hertfordshire since 1989.

In this time we’ve managed to establish ourselves as leading sports, prestige and 4x4 specialists. By consistently demonstrating a professional approach to selling cars and maintaining the highest standards of integrity, we’ve developed a loyal and trusted customer base that have helped us grow our business and brand over the past three decades.​ As a result of our dedication to providing top class customer service, we have won national awards to reflect this. Not only that, see our Trust-pilot reviews to see what our customers say about buying a car from us.


As specialists in the sports & prestige used car marketplace, our team is both highly knowledgeable and passionate about every single vehicle that comes through our doors. Allowing us to provide our clients with something far more valuable than a new car... we provide them with an unforgettable experience. From the moment you walk through our doors, you’ll immediately feel why we're unlike any other dealership.

Everyone who works at Master Cars is a devout petrol head and we love talking about the cars we sell, so come down for a chat, view the cars and meet our passionate team today.